3 weeks, No back plates, No CG model, ……….. No chance?
Imagine positioning a camera when you don’t know the exact position of the subject, you do know it won’t be there for several months and the client is demanding an image within 3 weeks. So you decide...
View ArticleAutonomous Supercars – The race is on.
The race to produce the first production autonomous supercar is well and truely on, as many doomsayers mourn the passing of true driving – missed gearshifts and terrible lines around corners – Supercar...
View ArticleSuper Yacht animations and CG images for Monaco Yacht Show
As August approaches our creative team are beginning to get the usual requests to produce animations and visuals for the Monaco Yacht Show in September. It is 10 years since we exhibited at Monaco, and...
View ArticleVirtual Reality Check
A recent boom in new buzz phrases have hit the automotive world, one of which I would like to discuss is ‘VR’. Virtual reality is something of which I was quite sceptical of at first, and partly still...
View ArticleRipley Soapbox Challenge
Ripley Soapbox Challenge is being held today on the 5th August 2017 in aid of Macmillan Cancer Support. Meeting at Ripley Court Meadows, the event has seen local businesses and residents propel their...
View ArticleGlasgow School of Art
I can’t believe it has happened again, Heart breaking. This is my original article I wrote on 28th May 2014. Reading the headlines on Friday evening I was dismayed to hear about the fire at the...
View ArticleRoyal College of Art Automotive Degree Show 2018
This year’s degree show is the last of the MA Vehicle Design course before it changes to MA Intelligent Mobility. Over the decades many of the Vehicle Design students have been taken on by leading...
View ArticleCGI Animation for Car Marketing
CGI animations can be used to help promote a car manufacturer’s products, and this article outlines the process. Following a briefing, deciding on the objectives of the piece and its intended audience,...
View ArticleConsultancies offer something different
SAIC have just launched a new advanced design studio. The open plan arrangement with designers’ zones, review areas, chill out space and groovy chairs providing a creative environment on prime...
View ArticleSuper yacht animations and CG images
Drive have supported naval architects and yacht manufacturers with their digital modelling and marketing imagery and animations. We have always shared the expertise and methodologies gained in...
View ArticleVirtual Reality Car Design Studio
Virtual reality is something that is allowing design teams to develop concepts quicker and resolve issues earlier and here at the Drive Studio we now have a fantastic Virtual Reality design set up to...
View ArticleVirtual Reality Experiences
Drive recently demonstrated VR at our studio to a number of our clients. Attendees were able to experience virtual reality environments created for design review, new yacht interiors and as well as...
View ArticleRCA Intelligent Mobility (formerly known as Automotive) Degree Show 2019
This year’s Royal College of Art degree show is the first showing the work of the young designers graduating from the Intelligent Mobility course. It is not only the name that has changed but the...
View ArticleSteering Niche Vehicle Projects
Drive has provided consultancy services to many low volume vehicle manufacturers and during that time has built up an understanding of the challenges that these businesses face in developing and...
View ArticleGoodwood Festival of Speed 2019
The annual Goodwood Festival of speed never disappoints. Every year I think it has the potential to become the victim of its own success as it borders on being too crowded, but there is no denying it...
View ArticleNew Design Magazine visit Automotive Design Company Drive
New Design magazine editor, Alistair Welch, visited Drive to write a piece for their consultancy feature in the automotive design edition. The article records his conversation with Drive directors...
View ArticleTop Gear Track-tor
In the world of the design consultancy we are familiar with getting a wide variety of clients through our doors, along with a vast amount of projects from supercars to space craft … however … every so...
View ArticleDrive’s studio offers something different
SAIC have an advanced design studio on prime Maryleborne real estate in the middle of London. The open plan arrangement with designers’ zones, review areas, chill out space and groovy chairs provides a...
View ArticleDRIVE SKETCHBOOK AWARD 2020 – Winner Jordan Barnes
The Drive Sketchbook Award winner was revealed at the Coventry University’s 2020 Automotive and Transportion On-Line Degree Show, on Thursday 18th June 2020. Following the high level of response to the...
View ArticleRealtime CGI Animation for automotive advertising
Over the last 30 years, 3d artists have relied heavily on alot of computing power to render animations. Not so long ago an animation of a minute or so, might take days to output on dozens of computers...
View Article
